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The world of sports and music has witnessed an exciting crossover with the release of the exclusive Travis Scott Barcelona jersey. This unique collaboration between global hip-hop artist Travis Scott, FC Barcelona, and Spotify has captured the attention of fans and collectors everywhere. Here’s what makes this jersey a must-have and a new cultural icon.
For the sixth edition of their celebrated jersey logo change, FC Barcelona has chosen Travis Scott’s Cactus Jack brand to feature front and center during El Clásico (official announcement). On May 11, Barcelona’s men’s team wore the Cactus Jack logo on their chest. The women’s team joined the celebration in their match on May 18. This move succeeded previous collaborations with world icons like Drake, Coldplay, ROSALÍA, The Rolling Stones, and KAROL G.
Notably, this partnership goes beyond football. Travis Scott, one of Spotify’s most-streamed artists, curated a special Barça Matchday Playlist and even performed live in Barcelona for the first time as part of the campaign. The exclusive concert, on May 10, allowed select fans to witness a historic show at a landmark Barcelona location. According to FC Barcelona President Joan Laporta, these collaborations bring the club closer to new audiences globally, uniting music and sport on a massive scale.
The Travis Scott Barcelona jersey stands out with its bold Cactus Jack logo, seamlessly replacing the standard Spotify logo. The design blends streetwear aesthetics with classic football style, appealing to both music and sports fans. Limited edition jerseys were released on May 2 via Barça Stores, the club’s e-commerce, Nike’s SNKRS platform, and Travis Scott’s own website.
There were two versions available: a run of 1,899 match-quality jerseys, and a hyper-exclusive set of just 22 signed by the starting players for both the men’s and women’s key fixtures. Additionally, a lifestyle collection launched on May 9, featuring jackets, hoodies, shirts, caps, scarves, and a retro-style football.
The campaign underscores how music and sport can blur boundaries. Travis Scott explained, “This wasn’t just about throwing Cactus Jack on a jersey. It’s about building something that blurs the line between sound and sport.” FC Barcelona defender Jules Kounde echoed this, saying he’s proud to be part of a club that combines style and culture so powerfully (The Athletic coverage).
Spotify, the partnership’s driving force, curated exclusive matchday playlists. Fans could feel connected to both their team and their favorite music in a new way. This strategy not only elevates the experience for FC Barcelona supporters but also introduces the world of football to millions of Travis Scott listeners.
Limited edition Travis Scott Barcelona jerseys sold out quickly, but fans are encouraged to check Barça Stores and official online shops for any remaining stock. The capsule collection and lifestyle products are also available via Travis Scott’s website. These releases, especially the signed versions, are already among the most coveted pieces for collectors and die-hard supporters alike.
The Travis Scott Barcelona jersey goes far beyond typical sports merchandise. It’s a symbol of creativity, global culture, and the power of partnerships across industries. Whether you’re a fan of football, hip-hop, or collect streetwear, this collaboration is proof that innovation still thrives at the intersection of sport and music. Stay tuned and be ready—future crossovers like this are sure to make headlines and history.
Further reading: Hypebeast - Travis Scott Brings Cactus Jack Flair to FC Barcelona's Jersey Takeover Series With Spotify