The anticipation surrounding the annual NFL schedule release is undeniable. In recent years, NBC's Today Show has become a central hub for fans eager to catch the first headlines about their favorite teams and marquee matchups. Let’s explore why the Today Show now plays such a crucial role in these high-profile announcements and the value it brings to football fans nationwide.

The Today Show’s Growing Influence on Football News

The Today Show is no longer just a morning staple for lifestyle features and interviews. Its collaboration with the NFL has propelled it into the sports spotlight, especially during the announcement of key games. For example, the highly anticipated 2025 NFL season opener—where the Philadelphia Eagles face off against the Dallas Cowboys—was first revealed on the Today Show, setting social media abuzz and driving massive viewership on NBC (details here).

Key Announcements Highlighted on the Today Show

Each year, the NFL strategically releases details about major games through top morning shows. The Today Show often leads the pack, getting the first scoop on big games like the Thursday night kickoff. Notably, in 2025, fans found out about this classic Eagles-Cowboys clash through a special segment on the Today Show, months before the official full schedule was published. The show’s broad audience and seasoned anchor team make it the perfect platform for breaking football news.

What Fans Get From Tuning In

Being a part of the Today Show’s coverage means that fans receive not just a list of dates and teams, but also in-depth context. Interviews with star players, coaches, and analysts add a layer of excitement and behind-the-scenes insight. In 2025, there was widespread speculation that Buffalo Bills quarterback Josh Allen would appear on the Today Show, further fueling rumors about early game reveals (learn more). Such appearances provide fans firsthand reactions and expert opinions directly from those in the NFL spotlight.

Special Segments and International Game Announcements

The Today Show also plays a role in unveiling international NFL games and other holiday matchups. For instance, alongside FOX and Amazon, the NBC morning show is among the first to announce games set in iconic venues abroad. Viewers stay ahead of schedule leaks, thanks to recurring live segments that break news before it hits sports newswires (more coverage).

Why the NFL Chooses the Today Show

The NFL’s decision to spotlight major announcements on the Today Show is driven by its massive reach and trusted reputation. The blend of entertainment, news, and passionate football coverage makes it a preferred choice for the league. This synergy not only benefits the NFL, but also enhances the Today Show’s role as an information authority, keeping fans engaged from the morning coffee to the final whistle.

Conclusion: Don’t Miss the Next Big Reveal

Whether you’re planning to buy game tickets or just want the latest updates, tuning into the Today Show’s NFL schedule segments gives you a front-row seat to the action. The partnership between NBC’s flagship morning program and the NFL continues to grow, promising even more breaking news in the seasons to come. Bookmark the Today Show schedule and never miss out on key announcements that shape the excitement of football’s biggest stage.