Sue Bird stands as one of the most influential figures in women’s basketball. She’s not only a celebrated athlete but also a groundbreaking leader, now guiding the direction of the USA Women’s National Team. Bird’s journey from dominating the court to shaping the sport’s future marks a new era in basketball.

A Legendary Career on the Court

Sue Bird’s basketball resume is unmatched. As a key player for the Seattle Storm, she secured four WNBA championships and earned a spot in the WNBA All-Star game an incredible 13 times. Bird also made history with Team USA, claiming five Olympic gold medals and four World Cup titles—a testament to her immense talent and leadership.

Her passion for the game was evident from the beginning. Bird played collegiate basketball at the University of Connecticut, leading her team to two NCAA championships under coach Geno Auriemma. Her professional journey only soared from there, making her a household name in women’s sports.

Making History Off the Court

In 2025, Sue Bird was announced as the first-ever managing director of the USA Women’s National Team. This historic appointment places Bird at the heart of decision-making for the team’s future—an authority previously managed by a committee. She’s responsible for selecting coaches and athletes for major international tournaments, including the 2026 FIBA Women’s World Cup and the 2028 Olympics in Los Angeles.

Bird expressed her excitement about this new role, stating, “It’s a huge honor to be named managing director of USA Basketball’s Women’s National Team." Her commitment to supporting the next generation of players shows her dedication to the sport she loves. Read more about her appointment and vision for Team USA on NBC News.

Pioneering a New Path for Women’s Basketball

Bird’s role isn’t just symbolic. She’s changing the way women’s basketball operates at the highest level. Now, decision-making mirrors the men’s national team approach, where one leader selects team personnel. This update is expected to create a unified vision for the national program and foster a stronger, more competitive squad.

As Bird takes the helm, she navigates an exciting period for USA Basketball. Rising stars such as Caitlin Clark and Paige Bueckers are on the horizon, and legendary players like Diana Taurasi have recently retired. Bird’s leadership will help transition the team into its next chapter, blending fresh talent with veteran experience. Front Office Sports examines how Sue Bird is shaking up the structure for the women’s team.

Beyond Basketball: A Multifaceted Leader

Sue Bird’s influence extends beyond coaching and team management. She co-owns the Seattle Storm and has ventured into media alongside her fiancée, USWNT legend Megan Rapinoe. Together, they run "A Touch More," their production company and podcast, where they continue to advocate for gender equity in sports and society.

Her dedication and versatility make her an inspiration on and off the court, serving as a role model for young athletes and leaders. Learn more about her transition from player to managing director and her ongoing projects on TODAY.

Shaping the Future of Women’s Basketball

Sue Bird’s story is still unfolding. As she steps confidently into her role as managing director, fans and players alike are eager to see how she will guide the team to new heights. Bird’s leadership, experience, and passion are certain to leave an indelible mark on USA Basketball—and on the global stage of women’s sports.

Stay tuned as Sue Bird inspires the next generation and leads Team USA through one of its most pivotal eras yet.