The National Hockey League’s landscape saw significant change when business leader Ryan Smith brought his vision to Utah. As co-owner of the new NHL franchise, Smith has been instrumental in transforming not just the team but also how the community connects to the sport. Let’s explore how Ryan Smith and his leadership helped shape the Utah Mammoth, a franchise that draws inspiration from both prehistoric history and passionate local support.

Ryan Smith’s Vision: Bringing NHL Hockey to Utah

When the Arizona Coyotes franchise found new ownership, all eyes turned to Salt Lake City. Ryan Smith, alongside his wife Ashley, led Smith Entertainment Group in acquiring and relocating the team. Intent on making the franchise distinctly Utah, Smith worked closely with the community to ensure fans were involved every step of the way.

The naming process alone was unprecedented. Over 850,000 ballots were cast in a series of fan votes to select the team’s new identity. In the end, Utah Mammoth emerged victorious as the official name. Smith noted, “The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we're building together.” You can read more about this fan-driven naming journey in ESPN’s coverage of the Utah Mammoth reveal.

Uniting a Community Through Hockey

Ryan Smith’s approach wasn’t just about sports; it was about community. From public polls to in-person events, Utah’s hockey supporters have always felt heard. At the official Utah Mammoth brand launch, Smith and his team invited ten of their most loyal fans to witness the press conference from exclusive seats. These guests even enjoyed early access to Mammoth merchandise.

Supporter Kelley Godbold described the experience as "really incredible" and highlighted how the team united her family. Another fan, Ashley Brewer, spoke about the new friendships and sense of belonging fostered through local meet-ups and team events. Discover more about these community connections in Utah Mammoth’s feature on sharing the brand launch.

The Mammoth: Drawing Inspiration from Utah’s Prehistoric Roots

So why the mammoth? Utah’s landscape is rich with the history of these mighty creatures. Ryan Smith and his group chose a name and mascot that reflected both the state’s prehistoric past and its rugged, adventurous spirit. Mammoth fossils dating back over 10,000 years have been found throughout Utah, from Bear Lake to Huntington Canyon. The new team’s logo and branding embody this heritage, with subtle nods to Utah’s geography and mammoth symbolism.

As KSL.com details, the decision to highlight mammoth history was influenced by expert findings and community pride. According to Smith, the story of the mammoth became "this really cool thing," tying together the team’s identity with Utah’s natural legacy.

Looking Forward: A New Era for Utah Hockey

Ryan Smith’s leadership has not only elevated the Utah Mammoth but also deepened ties between the franchise and its supporters. With the team’s new brand, growing fanbase, and a vision firmly rooted in local pride, Utah is entering an exciting new era. Whether you’re a longtime hockey lover or new to the sport, the Mammoth’s journey is a testament to what’s possible when a community comes together around a shared dream.

Curious to learn more about the process, stories, and people behind the Utah Mammoth? Explore the full ESPN feature on the franchise’s rebranding and KSL’s in-depth look at Utah’s mammoth history.

Tusks up, Utah!