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As one of Hollywood's most beloved actors, Ryan Reynolds has built a reputation for his quick wit and entrepreneurial spirit. His ambitious leap into the world of football, alongside actor Rob McElhenney, is turning heads far beyond the big screen. In this article, we explore how Ryan Reynolds is shaping Wrexham AFC’s rise and what their upcoming international tour means for the club’s future.
Since acquiring Wrexham AFC in 2021, Ryan Reynolds and Rob McElhenney have injected fresh energy and significant investment into the Welsh club. Their hands-on approach—and a healthy dose of Hollywood charisma—has drawn global attention. This renaissance has not only propelled the club up the ranks but has also made Wrexham a household name, thanks in part to the popular “Welcome to Wrexham” documentary series.
The dynamic duo’s vision is clear: to help Wrexham become a globally recognized team, brand, and town. Their efforts are already yielding results, with Wrexham clinching their third consecutive promotion—a remarkable feat in professional football.
In July, Wrexham, under the guidance of Ryan Reynolds, will embark on an ambitious pre-season tour spanning Australia and New Zealand. The club is set to play friendly matches against top A-League sides: Melbourne Victory, Sydney FC, and Wellington Phoenix. This move is designed to expand international support and position Wrexham as a global contender.
If you’re curious about the full tour schedule, match venues, and the club’s promotional ambitions, you can find an in-depth preview in Wrexham to play friendlies in Australia and NZ - ESPN.
This year, rather than returning to North America, Wrexham’s ownership team recognized the value in connecting with fans in the southern hemisphere. Data reveals a surge in popularity for the “Welcome to Wrexham” series in Australia and New Zealand, making the region ripe for fan engagement and brand growth. The timing of the FIFA Club World Cup in the U.S. also influenced the decision, ensuring Wrexham could focus on their unique audience abroad.
For a detailed breakdown of the club’s decision and the logistical planning behind the tour, check Why Wrexham will head to Australia and New Zealand rather than the U.S. in pre-season - The Athletic.
Ryan Reynolds brings more than just celebrity status to Wrexham AFC. His commitment to building the club’s global profile can be seen in thoughtful media engagements, authentic fan interactions, and a willingness to shine a light on the local community.
The decision to tour Australia and New Zealand will connect new audiences to Wrexham’s story. As Reynolds himself joked in a press statement, it took “maturity and tremendous restraint” not to crack a Hugh Jackman joke during the announcement—showing the kind of humor that keeps fans engaged on and off the field.
Looking forward, the club’s steady climb through the football leagues appears far from finished. Continued international exposure, supported by creative marketing led by figures like Reynolds, hints at even greater achievements ahead for both Wrexham AFC and its dynamic co-owner.
Wrexham’s journey is a testament to the power of vision, storytelling, and genuine fan engagement. Whether you’re cheering from Wales or watching from Australia this summer, the club’s story—now shaped in no small part by Ryan Reynolds—is only just beginning.
Want to learn more about the tour? Visit the official Wrexham AFC announcement for full details.