PwC, one of the world's leading professional services firms, is entering a transformative phase. With a renewed commitment to innovation, technology, and client relevance, PwC has recently undertaken a comprehensive rebranding effort. This move not only modernizes its visual identity but also underlines its growing influence in emerging sectors like AI, technology, and even Formula 1. Let's explore how PwC is adapting to an evolving marketplace and what this means for clients and industries worldwide.

PwC's Rebrand: More Than Just a New Logo

In April 2025, PwC unveiled a significant update to its branding. This rebrand aims to "modernise" the company's image and better reflect its commitment to technology and innovation. The new logo, featuring an orange "momentum mark," symbolizes forward movement and progress. With the launch of its 'Catalyst for Momentum' global platform, PwC is reinforcing its ambition to help clients drive momentum in their businesses. According to Marketing Week, this revitalized identity strikes a balance between bold, fresh visuals and the trustworthy reputation that clients expect. It also introduces a more collaborative and optimistic brand personality, which aligns with the firm's mission to be a catalyst for client success.

The rebrand goes far beyond aesthetics. PwC has embedded its new guidelines directly into internal AI tools, ensuring brand consistency at a massive scale. This strategy empowers teams to be creative while staying true to the new vision, reflecting the company's growing focus on technology and automation.

Expanding Influence: PwC’s Strategic Partnerships

PwC is also strengthening its position as a consulting powerhouse through landmark partnerships. A notable example is its recent appointment as the Official Consulting Partner for Formula 1, starting from the Miami Grand Prix. This collaboration demonstrates PwC's expertise in combining data-driven insights and business strategy on a global stage. You can read more about this exciting partnership on the Formula 1 website and in Autosport's coverage.

Such alliances reflect PwC’s evolution into a trusted advisor across diverse sectors, from financial services and government to cutting-edge industries like motorsport and AI. By investing in technology and recruiting diverse talent, PwC remains highly relevant to today’s buyers, who value expertise in both traditional and emerging fields.

Why the PwC Brand Refresh Matters

Branding isn’t just about logos or colors. For PwC, this refresh is a statement of intent. The competition for top-tier consulting services has never been fiercer, especially as client decision-making groups now include more tech executives. PwC’s updated look and messaging help it stand out in a crowded field and appeal to a wider audience.

Importantly, the firm's focus on enabling "catalytic confidence" means clients can rely on PwC to guide, sustain, or accelerate their transformation journeys. As Marketing Week reports, the new campaign "So You Can" embodies this spirit, positioning PwC as a true partner for those seeking lasting momentum.

The Road Ahead for PwC

PwC’s bold steps—reimagining its brand, leveraging AI for consistency, and forging high-profile partnerships—showcase a company in tune with the future. As industries evolve, so does PwC. Its reinvigorated identity and expanded services empower clients to succeed in an ever-changing world. Businesses looking for a reliable consultant in technology, AI, and strategic transformation will find PwC at the forefront of progress.

Ready to learn more or explore PwC’s latest initiatives? Check out their brand identity story on Marketing Week or see how they’re shaping motorsport through Formula 1’s official announcement.