The 2025 NFL draft saw many memorable moments, but none drew more headlines than a prank involving Atlanta Falcons defensive coordinator Jeff Ulbrich’s family. As the industry buzzed, Ulbrich’s son, Jax, found himself at the center of controversy. The incident brought increased scrutiny and highlighted Ulbrich's standing in the NFL community.

The NFL Draft Prank and Immediate Fallout

While Shedeur Sanders waited for his name to be called, he received an unexpected phone call from someone claiming to be New Orleans Saints general manager Mickey Loomis. The call was a prank, orchestrated by Jax Ulbrich, Jeff Ulbrich’s 21-year-old son. On social media, Jax admitted to copying Sanders’ private phone number from his father’s open iPad before placing the now-viral call. He has since apologized publicly, calling the act "inexcusable" and "childish."

The Atlanta Falcons responded swiftly. In a team statement, they clarified that Jeff Ulbrich was not aware of the prank or breach of privacy. The organization emphasized its commitment to upholding ethical standards and expressed sincere apologies to Shedeur Sanders and his family. This transparency helped limit speculation about Ulbrich’s involvement while showing support for those affected.

Jeff Ulbrich’s Reputation and the NFL’s Response

As a respected defensive coach, Jeff Ulbrich is known for his professionalism and steady leadership on and off the field. The incident prompted the NFL to investigate how Sanders’ number became accessible. According to ESPN’s detailed breakdown, the league’s focus was primarily on information security practices and data protection.

The statement from the Falcons indicated that Jeff Ulbrich had no prior knowledge of his son’s intentions or actions. The NFL ultimately decided not to take disciplinary action against him, confirming his reputation as a coach who prioritizes the highest standards of responsibility and privacy in a high-pressure environment.

The Human Side of the Story

Despite the seriousness of the incident, both Jax Ulbrich and Shedeur Sanders handled the aftermath with maturity. Jax reached out to Sanders personally, offering a heartfelt apology and expressing regret for interrupting one of the most significant moments in the young quarterback’s life. Sanders, who was later drafted by the Cleveland Browns, publicly forgave Jax, telling reporters the prank had little impact on his outlook or attitude.

Coverage from NBC News further highlighted the context and reactions, noting that the prank was one of several calls made to top prospects during a tense draft weekend. The league continues to discuss ways to protect player privacy, but the incident also serves as a reminder of the importance of empathy and accountability—even in moments of misjudgment.

What’s Next for Jeff Ulbrich and the Falcons?

The episode placed Jeff Ulbrich in an uncomfortable spotlight, but the Falcons’ handling of the situation demonstrated a commitment to integrity. For Ulbrich, the focus now returns to the gridiron as he prepares Atlanta’s defense for the upcoming season, determined to build on his legacy as one of the NFL’s notable defensive minds.

Both the coach and his family have learned from the experience. As the NFL and its teams continue to navigate the intersection of sports and personal responsibility, leaders like Jeff Ulbrich will play a key role in shaping values for future generations.

Stay tuned for more insights on NFL leadership and player stories as the next season approaches.