Everton Football Club has entered a new era. In a landmark announcement, the esteemed legal firm Hill Dickinson will become the naming rights partner for Everton’s new stadium at Bramley-Moore Dock. This partnership not only signals significant investment in the Liverpool region but also underscores the growing synergy between sports and local business.

Everton and Hill Dickinson: A Partnership Rooted in Liverpool

Founded in Liverpool in 1810, Hill Dickinson has been an integral part of the city’s history for over two centuries. The partnership with Everton aligns two iconic Liverpool institutions, both deeply committed to the city’s development and global aspirations. Hill Dickinson’s involvement is more than just branding; it’s a pledge to support the regeneration and future prosperity of Liverpool.

Details of the Record-Breaking Naming Rights Deal

The new home, officially named the Hill Dickinson Stadium, offers a capacity of 52,888 seats and is set to open for the 2025–26 season. The club describes the agreement as one of the largest stadium naming rights deals in Europe, with estimates valuing it at around £10 million per year. While the precise financial terms remain confidential, industry experts view this as a bold move, signaling Everton’s ambition and Hill Dickinson’s expanding international presence.

As reported by BBC Sport, Everton sees this deal as a ‘once-in-a-generation opportunity’ for both parties. The Guardian has described it as a strategic alliance, highlighting Hill Dickinson’s deep roots and commitment to the local community.

What Does This Mean for Everton Supporters?

Change often brings mixed reactions, especially when tradition is involved. Goodison Park, Everton’s historic ground, has been the club’s home for generations. As the men’s team prepares to move, fans reflect on cherished memories, debating how the new stadium’s identity fits within Everton’s storied legacy. Some supporters feel excited about the state-of-the-art venue and the financial stability this partnership brings. Others express nostalgia for familiar names and question the growing commercialization in football.

For a range of fan perspectives and more insight on the stadium transition, read BBC Sport’s comprehensive coverage.

Hill Dickinson’s Role Beyond the Stadium

This naming rights agreement positions Hill Dickinson not just as a stadium sponsor, but as an active community partner. According to The Athletic, Hill Dickinson plans to work closely with Everton on charitable programmes and initiatives that benefit Merseyside and beyond. Their collaboration promises to amplify local impact, combining the club’s reach with the firm’s philanthropic goals.

Looking Ahead: Liverpool’s Future Shaped by Partnership

Hill Dickinson’s investment in Everton’s new stadium exemplifies how traditional local firms can shape the future of their communities. As the stadium nears completion for the 2025-26 season, anticipation builds—not just for football, but for what the partnership will bring to Liverpool. Fans, businesses, and residents alike will watch as the Hill Dickinson Stadium becomes a new symbol on the city’s skyline.

Stay tuned for further updates on the Hill Dickinson Stadium’s opening and the impact this exciting collaboration is set to have across Liverpool.