Everton Football Club has entered an exciting new era with the announcement that their new stadium at Bramley-Moore Dock will be named after the renowned legal firm, Hill Dickinson. This landmark partnership signals a major step forward for both the club and the law firm, setting the stage for an era defined by ambition and community commitment.

Hill Dickinson: A Historic Partnership

Founded in Liverpool in 1810, Hill Dickinson has deep roots in the city. Their recent agreement with Everton sees the stadium officially named the Hill Dickinson Stadium, reinforcing the company’s status as a major player in both the legal world and the local community. According to BBC Sport, the deal is one of the largest stadium naming rights agreements in all of Europe. The new venue, with a capacity of 52,888, will open in time for the 2025-26 season, as Everton bids farewell to the historic Goodison Park.

Why Hill Dickinson?

Hill Dickinson has expanded globally while maintaining strong ties to its Liverpool heritage. The company’s CEO, Craig Scott, sees this partnership as “a once-in-a-generation opportunity” and believes it reflects a shared vision for Liverpool’s future. As The Athletic reports, the deal is not solely about naming rights. It represents a commitment to excellence, the regeneration of the city, and partnership within the Merseyside community.

Impact on Everton and Merseyside

This collaboration is more than just a sponsorship. Everton’s new ground won't just house football matches; it will serve as a modern hub for fans, community events, and local development. The club’s leadership views the Hill Dickinson Stadium as a symbol of Everton’s ambitions and the global future they are building. There are plans for the law firm to work closely with the club on charitable initiatives that will benefit the wider Liverpool region, amplifying positive social impact.

Reactions and Future Outlook

Fan reactions to the Hill Dickinson Stadium announcement have been mixed, as major naming deals can evoke strong opinions. Many supporters recognize the financial and community gains, while others feel nostalgia for traditional names. According to The Guardian, Everton’s management acknowledges this emotional transition and aims to ensure the club doesn’t lose touch with its community roots.

With construction nearly finished and excitement building, the partnership between Everton and Hill Dickinson stands as a testament to progress and tradition working hand-in-hand.

Conclusion

The naming of Bramley-Moore Dock’s stadium as the Hill Dickinson Stadium marks a bright, modern chapter for Everton FC. This partnership delivers immediate financial benefits and promises long-term contributions to the city of Liverpool and its footballing heritage. As the doors open to fans next season, both Everton and Hill Dickinson are poised to shape the next generation of community and sporting excellence.