Excitement is building across the motorsports world as country music star Eric Church collaborates with rock legend John Fogerty for a vibrant new anthem set to debut on Prime Video's coverage of the NASCAR Cup Series. This unique partnership brings together two musical powerhouses to energize fans as Prime Video kicks off its exclusive NASCAR races, beginning with the Coca-Cola 600 at Charlotte Motor Speedway.

A Revved-Up Beginning for NASCAR on Prime Video

Prime Video's foray into NASCAR coverage starts with an electrifying theme. Eric Church and John Fogerty have teamed up to create a reimagined version of Fogerty’s classic hit "Up Around The Bend." This anthem aims to capture the intensity and thrill of race day, serving as the signature sound for NASCAR on Prime. The commercial that introduces this special track features racing icons like Dale Earnhardt Jr., Steve Letarte, and Cup Series star Chase Elliott, blending classic NASCAR tradition with a fresh media presence.

Fans can watch the anthem premiere during Prime Video’s broadcast of the Coca-Cola 600, setting the tone for an exciting run of five exclusive NASCAR Cup Series races. Find more details about the new anthem and behind-the-scenes stories in the official NASCAR press release.

Eric Church Brings Music and Motorsports Together

As a lifelong NASCAR fan, Eric Church’s involvement adds an authentic touch to the new broadcast experience. Working alongside Fogerty, Church injects high-energy country flair into a song that resonates with racing’s heart and soul. Fans will recognize the anthem both in Prime Video’s commercials and as part of the live race broadcasts throughout the Cup Series package. This collaboration is more than just music; it’s a celebration of American motorsport and artistry.

The commercial also stars Dale Earnhardt Jr., who returns to race commentary alongside Letarte on Prime Video’s dedicated NASCAR team. To learn more about Dale Jr.'s return to the booth—and how Eric Church’s music fits into the broadcast—check out this in-depth article on On3.com.

NASCAR Fans Welcome a New Era

Prime Video is not only investing in high-caliber music but also in top-tier broadcasting talent. With a team including Adam Alexander, Trevor Bayne, Danielle Trotta, and full coverage of practice and qualifying sessions, fans are promised a complete, uninterrupted viewing experience. NASCAR enthusiasts can enjoy expanded pre- and post-race coverage, giving Eric Church’s new anthem plenty of airtime and helping set the scene throughout the race weekend.

For more insights into how the anthem was developed and its impact on NASCAR coverage, you can read the coverage from Sports Business Journal.

A Soundtrack for Speed

With Eric Church at the musical wheel, NASCAR on Prime Video is racing into a new era. His talent, fan connection, and Southern style bring genuine excitement to broadcasts. The partnership with John Fogerty sets the stage for unforgettable race days. Whether you’re a longtime NASCAR follower or tuning in for the first time, this anthem marks a spirited chapter in motorsports media. Buckle up—race day is getting a whole new soundtrack.