NASCAR fans are in for a treat as country superstar Eric Church teams up with rock legend John Fogerty to debut an electrifying anthem for Prime Video’s new NASCAR Cup Series coverage. This collaboration bridges the worlds of music and motorsports, promising a fresh energy for race day broadcasts.

Prime Video Unveils Signature NASCAR Anthem

Prime Video is making waves with its first-ever NASCAR Cup Series broadcast lineup. Kicking off with the Coca-Cola 600 on May 25, Amazon’s streaming platform reveals a new take on the Creedence Clearwater Revival hit "Up Around The Bend." Performed by Eric Church and John Fogerty, this reimagined anthem captures the thrill and tradition of NASCAR. The debut commercial features racing icons Dale Earnhardt Jr., Steve Letarte, and Cup Series star Chase Elliott. Filmed at Charlotte Motor Speedway, it visually connects NASCAR’s rich past with its vibrant future. Read more about the anthem’s release and production.

Eric Church’s Deep Ties to Racing

A genuine NASCAR enthusiast, Eric Church brings authenticity and Southern charm to the new broadcast experience. His partnership with John Fogerty breathes new life into a classic, delivering a sound that matches the adrenaline of the sport. NASCAR on Prime will weave this anthem throughout its exclusive five-race Cup Series package. The Coca-Cola 600 at Charlotte Motor Speedway not only launches the campaign, but also marks the anthem’s official premiere. Through this project, fans witness Church’s love for racing merge seamlessly with his music prowess.

Dale Earnhardt Jr. and Chase Elliott Star in Prime Video Coverage

The Prime Video campaign is more than music. It welcomes the return of Dale Earnhardt Jr. to the broadcast booth, alongside Steve Letarte and Adam Alexander. Fans will enjoy robust pre- and post-race shows. Familiar faces like Trevor Bayne, Kim Coon, and Marty Snider bring insight from pit road, while Danielle Trotta, Carl Edwards, and Corey LaJoie anchor studio coverage. With five consecutive races streaming exclusively on Prime Video, NASCAR is set for an exciting stretch. Learn more about the star-studded team and what this means for fans in this feature.

The Anthem’s Broader Impact on NASCAR and Streaming

Prime Video’s investment in NASCAR signals a new era for sports streaming. By collaborating with Eric Church and John Fogerty, Amazon enhances the broadcast’s cultural appeal. The anthem is already making waves, appearing in promotional spots and serving as a signature soundtrack for the season. NASCAR fans, who are often deeply loyal, will appreciate the authentic, energetic vibe brought to each broadcast. To see more about how the anthem is shaping coverage, check out Sports Business Journal’s report.

Conclusion: Eric Church Ushers in a New NASCAR Era

With Eric Church at the musical forefront, NASCAR on Prime Video is poised to deliver a unique and thrilling experience. The new anthem pairs high-octane racing with powerful music, creating unforgettable moments for viewers. Racing fans won’t want to miss the debut of this dynamic collaboration during the Coca-Cola 600—and throughout the season—on Prime Video. Get ready for a season where music and motorsports collide in style.