The announcement of Brian Santiago as BYU's new athletic director marks a pivotal moment for Cougar athletics. After decades of dedication to Brigham Young University, Santiago steps into a role filled with challenges and promise. His journey from assistant coach to the top of BYU Athletics highlights his commitment and vision for the university’s future.

Brian Santiago’s Journey at BYU

Brian Santiago’s association with BYU began in 1997. He started as a men’s basketball coaching staff member and transitioned into administration in 2001. Over the years, he held several key positions. He served as senior associate athletic director from 2008 and, since 2017, was the deputy athletic director. During this period, Santiago oversaw a range of men’s and women’s sports, from basketball to volleyball, and managed sports marketing and communications.

Santiago’s leadership was instrumental in both academic and athletic success at BYU. He is praised for strengthening the university’s mission and for his active involvement with student-athletes. As BYU President Shane Reese noted, “[Brian has] a track record of leadership and an ability to lead BYU athletics as we navigate the complex and rapidly evolving waters of college athletics” (Deseret News).

Leadership Style and Achievements

Santiago’s background as a competitor and coach gives him unique insight into athletics administration. He is known for his collaborative work with coaches, staff, and student-athletes. Santiago played a key role in hiring impactful coaches and fostering relationships with alumni, including high-profile supporters like NBA executive Danny Ainge. His efforts have helped position the BYU Cougars as one of the nation’s premier athletic programs.

During his tenure, Santiago has also championed the spiritual and academic mission of BYU. His approach focuses on holistic student development—athletically, academically, and spiritually. In his own words, “We are here to build student-athletes... and to prepare them to go make a difference in the world.” This philosophy underscores his commitment to the entire BYU community (KSL.com).

The Future of BYU Athletics Under Santiago

Santiago’s appointment comes at a time of significant change. With BYU athletics now part of the Big 12, the demands and expectations for success are greater than ever. Santiago’s past experience as deputy athletic director positions him well to lead the department through upcoming challenges. Stakeholders across BYU recognize his deep roots in the community and his readiness for the responsibilities ahead (KUTV).

With his comprehensive understanding of the university’s mission and the athletic department’s needs, Brian Santiago promises to build on the strong foundation laid by Tom Holmoe. He aims to ensure that BYU continues to thrive both on and off the field, elevating the program’s national reputation.

Conclusion: A New Era for Cougar Nation

Brian Santiago’s journey exemplifies dedication, leadership, and vision. As BYU’s new athletic director, he brings decades of experience and a clear plan for the future. With a committed leader at the helm, Cougar athletics look poised for greatness. Keep an eye on BYU as Santiago leads the department into a new era—focused on excellence, integrity, and lasting impact.