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Bob Myers is a name familiar to fans of college basketball and professional sports alike. Known for his championship success with the Golden State Warriors and as a former UCLA player, Myers has now taken on a critical role as a UC regent. His latest challenge? Helping guide UCLA's athletic department through a historic financial storm.
Recently, Bob Myers addressed serious concerns over UCLA athletics’ escalating deficit, which has ballooned to over $219 million. At a recent UC regents meeting, Myers simplified the issue, asking, “It’s like water’s coming in the boat and you’re trying to get it out, but how does this thing not sink?” His straight talk highlights the urgency of the situation. He is searching for ways to support his alma mater while balancing long-term stability and athletic excellence. Learn more about Myers’ perspective and the university’s planned responses in this Los Angeles Times article.
Several factors drive UCLA’s financial strain: growing athlete compensation commitments, limited income from premium seating due to lease agreements, and mounting travel expenses after joining the Big Ten Conference. Efforts are underway to improve revenue, including plans for premium seating at the Rose Bowl and future upgrades to Pauley Pavilion. These changes could help generate up to $25 million more each year. The need to identify additional revenue sources was stressed by Myers and other university officials. UCLA Athletics’ focus on practical solutions is discussed in depth here.
Beyond football and men’s basketball, non-revenue Olympic sports are feeling the pressure. History shows that even successful teams are vulnerable when budget realities hit. For example, in 1994, UCLA disbanded its men’s swimming program despite national championships. Now, with the school’s women’s water polo and swimming teams performing at high levels, the worry is whether funding will keep pace with success. Will history repeat? For a deeper look into how these financial decisions may reshape UCLA’s aquatic sports, see this report from Swimming World Magazine.
Bob Myers’ leadership arrives at a crucial time for UCLA. He brings a blend of athletic experience, business acumen, and a passion for supporting student-athletes. Myers is not only asking tough questions but also working with campus leaders to promote sustainable solutions. These include restructuring budgets, optimizing facility revenue, and seeking new sponsorship opportunities. Myers believes that with transparent strategy and community support, UCLA can emerge stronger from these challenges.
UCLA’s athletic department stands at a crossroads, and Bob Myers is playing a key role in shaping its path forward. Active management, openness to change, and a focus on student success will be vital. As fiscal and structural reforms continue, alumni and fans can look to Myers’ guidance for hope. For the latest updates and a comprehensive breakdown of UCLA’s athletic finances, refer to the Los Angeles Times’ coverage.