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The future of live sports streaming is here, and Amazon Prime Video is at the forefront as it takes NASCAR coverage to a new level. In 2025, fans will experience innovative features and greater access to the heart-pounding action of the NASCAR Cup Series—exclusively on Amazon Prime Video.
For the first time, NASCAR Cup Series races are being aired live on Amazon Prime Video. This marks a significant move in sports broadcasting, giving fans not just race coverage but an engaging, interactive experience that traditional TV can't match. As part of NASCAR’s new media rights agreement, Prime Video joins FOX Sports, NBC Sports, and TNT Sports to deliver an exciting lineup of races and exclusive behind-the-scenes content.
NASCAR fans can catch five live Cup Series races on Prime Video starting in May 2025, kicking off with the historic Coca-Cola 600 at Charlotte Motor Speedway. The schedule includes other major events like races in Nashville, Michigan, Mexico City, and Pocono. To make it easy for new users, Amazon Prime Video offers a 30-day free trial for NASCAR coverage, allowing viewers to try out the features and coverage risk-free.
Signing up is simple. Visit the NASCAR section on Prime Video, click 'Join Prime,' and follow the instructions. Once a member, you'll have direct access to every scheduled race, along with all the innovative features Prime Video brings to the table.
Amazon Prime Video sets itself apart by introducing a host of next-generation tools for NASCAR fans. Among the standout features is the Shop the Race experience, which allows fans to purchase official NASCAR merchandise while watching the race—directly from their Amazon shopping app. This second-screen experience brings together entertainment and shopping in a way never seen before in sports streaming.
Prime Video also introduces real-time data overlays, rapid recaps for fans joining late, and the "Key Moments" feature, which lets viewers jump back to critical points in the race. The streaming technology ensures ultra-low latency and 1080p HDR visuals, so every second feels vivid and in the moment. With double-box commercials during green-flag action, viewers will never miss on-track drama, and the in-car cameras, drone footage, and surround sound immerse fans deeper into each race. More details about these features are available in the official coverage plans, highlighting the commitment to a best-in-class experience.
Prime Video's broadcast team is headlined by some of NASCAR's most respected names, including Dale Earnhardt Jr. and Carl Edwards. Race coverage includes wraparound analysis, exclusive interviews, and in-depth strategy breakdowns from industry experts. Fans can expect a premium presentation with over 70 cameras at each event, giving insight from every angle.
As the landscape of live sports streaming evolves, Amazon Prime Video leads the charge by reimagining how fans connect with racing. Whether you're a longtime NASCAR enthusiast or a new viewer, the blend of immersive technology, interactive features, and legendary personalities ensures a thrilling season ahead.
To join the action, start your Prime Video free trial for NASCAR and experience the future of motorsports. Don’t miss what promises to be a milestone year as Amazon Prime Video continues to push boundaries in sports entertainment.